Dell Brand in Nigeria
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Author Vladislav Voitenko 17:00 01/30/2020
Dell is known to modern man as a manufacturer of good and reliable laptops and computers. Now it continues to develop its own technologies, demonstrating successful stability in the global market, despite rapid ups and downs.
Few people know, but it was Michael Dell, as the founder of an American company, who started this business with a start-up capital of just $ 1000 in his small university dorm room. Over the decades, Dell has shown confidence in its capabilities - its market capitalization i Dell Brand in Nigeria s in the billions of dollars.
Raised as a dentist, Michael Dell sold magazine subscriptions at an early age before starting his first IT company, which helped him understand the principles of direct selling marketing that would shape Dell's strategy in the future.
Dell, while a student at the University of Texas, was inspired by the Apple II computer he had acquired from the sale of postage stamps, and began to research the relevance of PCs to the market.
He was also interested in the needs of customers. At that time, the most significant company in the development was IBM, which sold computers through intermediaries for almost $ 4,000 - this is almost twice as expensive as their cost.
https://jiji.ng/brand/dell
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